Online retail in apparel is one of the major business segments of the e-commerce industry in India. In fact, it is second only to the travel segment in terms of volumes and has a much higher potential that current one. To enhance the scope and coverage of leveraging the market potential a number of online e-commerce ventures have sprung up in last one decade.
Multi-product Retail Stores
There is a lot of variation in the scope and range of apparel online stores, in terms of the product lines. On top of this hierarchy are the multi-product retail mega stores which have clothing as one of their business segments. Amazon, Flipkart, Snapdeal and Paytm are some examples. You would find all types of clothing and accessories for men, women and children of all age groups. These stores have very large vendor base as well as customer base. Apparel is one of their business categories.
The next level comprises of those clothing stores that are focused only on apparel. These do not deal in other business categories as the multi-product online retail stores do but these sell all types of apparel. These are best suited for those buyers who are looking for only clothing. Notable examples of online clothing retail stores of this type are Limeroad, Jabong, YepMe, Voonik and Myntra.
Within this level of hierarchy, many of these stores would be selling the accompanying accessories as well. The idea is to provide a holistic shopping experience to the people.
Besides these retail stores, there are many others which work in even more niche segments. These niches could be many. For example, online store chain Exclusively works in high-price segment products. West by East is specifically an online women clothing store. Craftsvilla operates in ethic wear segment. And, the list goes on.
Real Stores Going Online
While there are many ‘online only’ retail store chains, the real store chains have also been going online with their offerings. So, you have the likes of Ritu Wears going online and using this platform for enhancing their reach nationwide.
For people looking to buy clothing online, their famous brands can also be found online. Some of these are AND, Stalkbuylove, Peter England and others. These offer their products either through their own websites or using the services of the other online retailers.